A Glimpse into Nineteenth Century Brazil Essay -- Brazil History Histo

Esau and Jacob by Joaquim Machado de Assis portrays the tumultuous relationship between twin brothers, Pedro and Paulo, during the late nineteenth century; the twins symbolize the Brazilian political struggles during the transition from a monarchy to a republic. The brothers are emblematically born in 1870, â€Å"at the end of the Paraguayan War, a time when the Brazilian political elite split between conservatives and reformers† (xiii). The brothers fight; their most contentious arguments regard politics. Paulo is a republican and Pedro is a monarchist. The only commonalities the twins have are their love for their mother, Natividade, and their courtship of Flora. As an allegory, Natividade represents the old nation of Brazil – prior to the end of the monarchy – and Flora represents the new Brazil, which wavers between conservatism and liberalism. Both boys, and both political ideologies, vie for Flora’s affections, yet she, like the bud ding Brazilian nation, cannot choose between the suitors or the two political beliefs. In a pessimistic foreshadowing of the future, Flora dies without deciding between Pedro and Paulo, an ominous message from Machado de Assis regarding Brazil’s indecision to pick a definitive ideology after the fall of the monarchy. Despite Flora’s and Natividade’s dying wishes for the twins to cooperate, Pedro and Paulo are unable to cease their malicious antagonism, another grim reminder from Machado de Assis about the fruitlessness of political bickering and a warning about the future of Brazil. Why Read Esau and Jacob Unlike a conventional history book, the novel Esau and Jacob provides a personal glimpse of Brazilian society as it transitions from monarchy to republic. Joa... ...Empire and Stringing Together a Nation provides an integrated perspective of the complications of a divided Brazil during the fall of the monarchy. De Assis writes about the personal experiences and utilizes characters to convey the feelings and ideas of the time, Da Costa provides historical analysis as to why the monarchy collapses, debunks the myth of racial democracy, and Diacon explains how the two Brazils become one Brazil, a concept de Assis could not imagine. The three books depict a more complete image of Brazil during the fall of the empire. Works Cited Da Costa, Emilia Viotti. The Brazilian Empire. The University of North Carolina Press, Chapel Hill; 1985. De Assis, Joaquim Machado. Esau and Jacob. Oxford University Press, Oxford; 2000. Diacon, Todd. Stringing Together a Nation. Duke University Press, Durham; 2004.

Lingnan University Student Canteen Imc Plan

MKT231 Advertising & IMC LNU Student Canteen discussion Student answers will vary and the following is a suggested framework: Targeting Benefits Sought: Needs States| Brand Offer| Personal/Brand Purpose| The rest place for Lingnan Ren: a global village where we are all equal and creativity rules Historical background: Shi Jianru, one of its former LNU students, unsuccessfully tried to assassinate the Viceroy of Guangdong and Guangxi. | Social/User Imagery| A friendly, youthful, energetic and comfortable setting.A safe haven for the free willed where everyone is equal. There is no deadline, no pulling ranks nor evaluations. No subjects are banned and only creativity rules. | Physiological/Functional attributes| Quick, convenient, economic and hygienic food and beverage services. A balanced mix of Asian and Western food items, authentic cuisines between HKD20-50 per head. | Multiple target groups should be identified. Three key target groups and their segmentation traits are discussed here using demographics, psychographics, relationship intensity and benefits sought:Student: Aged 18-24, limited affordability, prefer to spend money on experience and experimentation: e. g. hot items, travel, partying with friends. They are on the move all the time, plenty of hobby and interest but lack of time, patience and sleep. Food is a necessary routine and all they need is a temporary rest stop. Daily users. Most important user group in value and number, about 2000+. Teaching faculty and working staff: Aged 20+. Higher affordability. Comes in for lunch mainly, 12-2pm.Food is more than feeding hunger. Demand higher quality food and variety in choice. Daily users. Second largest user group in number, about 300+ and value. As they got more options and means to eat outside, their loyalty is lower. Residents living in the neighborhood/Visitors: Occasional users. Lacks loyalty. Not important group during the term but key opportunity during summer break. Lowest priority. Thus our d iscussion will focus on the student target group from now onwards. SWOT Analysis:Strength:Convenient location, Clean and CozyOctopus payment system, smart orderingFavorite place to meet your friendsGood value, $12-30 meals| Weakness:Limited choicesBad publicity due to unfriendly service| Opportunity:$6000 hand out from HK Gov'tStudents are experience driven: enjoy games ; promotionsStudents are keen on Mobile Apps. | Threat:Rising labor cost with min. wage| Positioning After considering the category drivers (low involvement, habitual repeat path driven by convenience and variety seeking), LNU unique product attributes, competitive landscape and student AIOs, the following positioning and perceptual map is created:Lingnan University Student Canteen is catering for Students who seek the quick, convenient, economic and hygienic food and beverage services with a friendly, clean, relaxing and comfortable setting because LNU canteen offers a balanced mix of Asian and Western food items, c ash free Octopus payment and Smart ordering system between HKD20-50 per head. It is better in value and more convenient over Fu Tai Chinese restaurant and Red Chamber cafe. Above all, it is a safe haven where everyone is equal. There is no deadline or evaluations.Your friend is here, your favorite music is in the air and your favorite dish is on the menu. Feel free to have a break! Perceptual Map IMC Objectives: Application of the SMART criteria and TFD framework against prioritized SWOT issues: – need to reinforce convenience and value proposition with friendly service – address need for variety with menu rotation driven by student inputs with exciting user imagery and brand purpose of LNU canteen – address bad publicity due to unfriendly service with value added promotion by proactive agenda settingInformational Achieve 95% awareness among all students on the new customer service offer i) no waiting in line pre-order service from 12:30-1:30pm with BBQ pork ric e ii) menu rotation three times per week iii) launch of tea break promotion via LNU student canteen facebook: free toast at 3:15pm for two drinks order within 30 days of launch of campaign. Attitudinal Achieve 80% customer satisfaction and My Favorite lunch place among daily student customers 6 months after the launch of campaign.Associate LNU canteen with the following attributes: FUN, Creative, Equal and student centered global village Behavioral Achieve growth of i) 15% in number of customers ii) 25% in afternoon tea break customers iii) 25% growth in average daily revenue among all LNU students by May 15, 2012. Strategies and Tactics As everything communicates, students are expected to deploy the four Rs of purposeful dialogue and four customer touch point concepts with the IMC strategies and tactics instead of grading students on creativity.The following discussions are for illustrative purpose than an exhaustive list. INTRINSICS/RECOURSE: Create easy access to duty manager to address performance issues with visible service pledge display at front service area. Proactive anticipation of student needs and wants by addressing variety seeking motive with menu rotation and reduce waiting in-line during lunch break at BBQ stand with pre-order service. COMPANY INITIATED/RESPECT: create promotions that add value to students – e. g. free finger sandwich for tea break of two and use of mobile media that student prefer.Examination period promotions: Buy one get one free coffee offer with meal box order. Active solicitation of student input to preference in menu items, music and promotion scheme through student suggestion scheme that reward constructive entries with prizes. Invite students to nominate most friendly canteen staff on monthly basis. Invite students to try new dishes of coming menu entries. Enhance meal experience with thematic promotions with special occasions: Valentine's Day, Birthdays, Anniversary celebration, Student society function and par ties etc.Example of promotion ideas: fund raising and food menu design competition for LNU societies. $10000 for the winning idea based on number of Facebook likes and purchases. Celebrate National days of different countries with special menu items and cater for the variety seeking needs. Invite student societies to stage creative or LNU event exhibits. Involve and engage real students on what they care and interested in. More research will be required. CUSTOMER INITIATED/RECOGNITION: facilitate student preference to give feedback with LNU student canteen FACEBOOK host page on anonymous basis.UNEXPECTED/RESPONSIVENESS: address negative publicity with concrete customer service pledge and put complaint into context with CAP. Message creative and Story Telling Format: As food and beverage items are largely low involvement, experience driven impulsive purchases. Demonstration in store and Emotional pitches are most effective. Media Strategies: Out of home and Interactive mobile phone m edia reflecting the student communication habits and mobile status. Examples of specific initiatives driven by rational and consistent target audience analysis will be rewarded with discretionary credits.Communication Mix: Priority should be focused on: Customer Service, Personal Selling and Packaging to reflect the service nature of QSR business and Habit/Repeat purchase pattern. On the other hand, Advertising, Promotion, Event Marketing, Publicity and Direct marketing will be critical for creating new consumption occasions with day parts beyond lunch and other special occasions like student party, society functions. Specific examples to illustrate these applications will be rewarded with discretionary credits.

Globalization: Good or Bad Essay

A tremendously contentious issue, globalization has been the center if much discusses and has raised a lot of questions. Some have viewed its procedure as helpful, while many others disagree that it produces adverse results and cost. Though, before the questions and apprehensions of globalization, it is essential to decide or rather describe globalization and all which is concerned. Although Ð ° fairly new term, dating to 1980s, globalization has been Ð ° historical process evident for over the last 100 years. Globalization specially encompasses many aspects for example trade, capital movement, stretch of information, movement of people. (Yager 2004) In the broader definition, globalization promotes effectiveness by utilizing each market and nation’s specialization; nonetheless, allowing people and economies to focus on what they do best. Globalization gives opportunity to each nation to access each others markets as well as to capital flow, technology, imports, exports, politics, and culture. However, as some countries continually reap the benefits and flourish others are falling short. (Guillen 2001) With any global process there are definitely risks and consequences to follow. It is certain that globalization led to Ð ° great economical growth but it is obvious that prosperity is not equal. Already advanced countries are the ones who have benefited most by globalization; nevertheless, this is not to say slowly developing countries have not prospered as well. However, the poorest regions such as in Africa and the former Soviet have not been able to keep up with the worldwide phenomenon. Low income countries have not integrated with the global economy because of policies and outside factors beyond their control. These factors are not fault of globalization; however, there has not been much effort to strengthen these countries financial systems. Globalization is lacking processes in which to increase trade and aid to the poorest countries which would help with integration of all countries-rich and poor. Furthermore, there are not only gaps between the rich and poor countries, but among the rich and poor within the countries which are benefiting from globalization. (Gladwin 2002) Comparative advantage and globalization The theory of absolute advantage was originally proposed in 1776 by Adam Smith. Smith’s theory was the first to explain the benefit of free trade. Smith felt that the hand of the market mechanism, rather than government policy, should determine Ð ° countries imports and exports. Free trade is achieved when Ð ° government does not influence trade through quotas or duties. Theory of absolute advantage, â€Å"†¦suggests that Ð ° country should specialize in producing goods in areas where it has an absolute advantage and import goods in areas where other countries have absolute advantages†. (Sherman, Steingard & Fitzgibbons 2002) The theory of comparative advantage, building on Smith’s theory, David Ricardo advanced the intellectual theory for unrestricted free trade by suggesting that†¦Ã¢â‚¬  it makes sense for Ð ° country to specialize in producing those goods that it can produce most efficiently, while buying goods that it can produce relatively less efficiently from other countries even if that means buying goods from other countries that it could produce more efficiently itself†. In short, the theory of comparative advantage suggests that opening Ð ° country to free trade stimulates economic growth. (Guillen 2001) Heckscher-Ohlin theory is Ð ° refined version of the work of Ricardo. Eli Heckscher and Bertil Ohlin, 20th century Swedish economists’ revealed one of the most influential ideas in international economics. (Brown, David, and Hunter 2004) The Heckscher-Ohlin hypothesis has been one of the most significant hypothetical ideas in global economics. The Heckscher-Ohlin theory suggests that the pattern of international trade is determined by endowments. The theory further reveals that, â€Å"†¦ countries will export those goods that make intensive use of locally abundant factors and will import goods that make intensive use of factors that are locally scarce†. (Stasavage 2005) Factors of Globalization The major drivers of globalization are the decline in barriers to the free flow of goods, services, and capital, technological change, communication, information processing, and transportation technologies. Examples of declining trade and investment barriers that will enable the free flow of goods and services can be seen in the reduction of tariffs and legal blocks which have prevented cross country business. (Gladwin 2002) These barriers were lessoned over the past decades facilitated by the collapse of communism in Eastern Europe and the move towards free market economies in China and Latin America. Reduction of these barriers has resulted in the current trend toward the globalization of production and the ability to see the world as Ð ° single market. (Yergin & Stanislaw 2000) Examples of technological change can be seen in the major advances seen in communication, information processing, and transportation technology, including the explosive emergence of the Internet and the World Wide We. Arguably the most important development is that of the microprocessor, which has fueled explosive growth increasing power and reducing costs there by exponentially increasing the amount of information processed by individual and organizations alike. (Guillen 2001) In the past three decades global communication has been enhanced by developments in satellite, optical fiber, wireless technologies, the Internet and the World Wide Web (WWW). Transportation innovations such as the jet aircraft, super-freighters, and the introductions of containerization have simplified shipment from one mode of transportation to the next; thereby increasing the speed and reducing the cost of goods shipped enabling organizations to expand the geographical area to which goods can be shipped. (Osland Dhanda & Yuthas 2002) Pros Productivity To begin with, globalization is creating Ð ° competitive advantage to companies which outsource labor work to cheaper countries hence lowering their costs. In this scenario both countries would be better of since the cheaper country would foreign cash inflows and the outsourcing country would have cheaper costs. (Gladwin 2002) Ð  problem with this practice is creating loss of jobs in the outsourcing country, but that is like saying Ð ° supermarket is laying of specific workers to hire more efficient workers therefore creating joblessness for the laid off workers. The workers will eventually get work in Ð ° field where they have â€Å"comparative advantage† in which is having an advantage among others based on specialization (in the simple sense). (Jepsen 2004) The same applies to Ð ° country as Ð ° whole when unemployment is on the rise; this will probably create Ð ° downward pressure on the cost of employment in the country and therefore having companies going back to hiring locals for the job since they now cost less and would then have the comparative advantage. Ð  second reason why globalization should be supported is that worldwide welfare is increased when each country does what is has Ð ° comparative advantage in, and this should come naturally as each company in Ð ° country individually finds the country to produce in that makes the most economic sense. (Brown, David, and Hunter 2004) This increase in welfare is accomplished because by definition when using comparative advantage each country is working in its specialization therefore each country is producing relatively its highest capacity. One of the greatest evils for the business/economic world is inflation and globalization helps limit inflation and this is due to competition in Ð ° bigger scale (worldwide) rather than just country wide. (Osland Dhanda & Yuthas 2002) Another reason why welfare will increase because of globalization is the fact that countries which have jobs given to them from foreign countries will now have more means to buying products from other countries all over the world therefore increasing the standard of living in all countries involved. Globalization spawns interaction between many different cultures which creates an understanding of populations’ ideologies and values towards one another. (Gladwin 2002) This creates more political stability as misunderstandings are less likely to occur. This can also be Ð ° problem as some extremists might be close minded to interaction and introduction of foreigners into the country which creates Ð ° bit of Ð ° cultural clash and some problems might occur such as revolutions against new policies and, in an extreme situation, war. (Stasavage 2005) Ideas and innovation Although in general globalization is Ð ° positive effect it still has its pitfalls. As previously discussed workers in the outsourcing country loose Ð ° lot of their jobs and unemployment is Ð ° serious problem to every economy. It is been said that one quarter of workers who have lost their jobs to outsourcing would still be unemployed 3 years from the time they were laid-off. (Sherman, Steingard & Fitzgibbons 2002) The workers who have not lost their job will probably be facing survivor syndrome which is the fear of loosing their job after Ð ° huge lay off has made around them and they haven’t been laid-off which has effects on the human’s health(heart problems) and productivity if they think there is no hope and they start lagging of. Exploitation of developing countries by developed countries is one of the major problems of globalization and it exists in two forms. The first type is using the labor force of Ð ° country for an extremely low price, in some cases old woman and very young children were used in the production of various products such as shoes and clothing. (Gladwin 2002) This issue was brought into attention in the late nineties with companies like Nike exploiting young kids to work for close to nothing and in horrid conditions in countries such as Indonesia. The second form of exploitation is when developing countries are forced to sell their products (coffee in the case of Brazil) at Ð ° very low price due to market fluctuations and the desperate need for income. Ð  cut in the production of one product in one part of the world would be highly felt in Ð ° whole different part of the world and that effect is highly substantial in primary products like oil. (Gladwin 2002) Inflation, jobs and outsourcing There are many advantages which Ð ° company could get from outsourcing its distribution functions. Ð  study which has been conducted in 1993 reported that Ð ° company could reduce 9% of its operating costs by outsourcing. When Ð ° company is outsourced its distribution function to world-class provider, it would reduce the cost of this function as the provider would be more efficient and specialist in this function. Also, by outsourcing non-core activities like distribution, Ð ° company could focus on its core activities and increase revenues. . Managers realize that by outsourcing their routine, nonessential operations, they can better focus on the core competencies that truly differentiate them from competitor. (Gladwin 2002) For example, Ericsson one, of the leading companies in the telecommunication industry, wanted to reduce its costs in the supply chain by finding Ð ° solution to its warehouses in Philippines. (Guillen 2001) Ericsson is always trying to reduce costs in different areas of business, this is including, the supply chain so as to save money and focus on Research and development. Therefore, Ericsson turned to Exel. Ericsson has leased the warehousing operation to Exel on Ð ° two years contract. Exel has provided Ð ° flexible service to Ericsson which has resulted in cost saving and made Ericsson concentrate on its core businesses. Before Ericsson has to handle the warehouse operation in-house but it was not the core competencies of the business. (Osland Dhanda & Yuthas 2002) Another advantage of outsourcing is the reduction of the need to invest in non-core business assets such as warehousing and carriers. This will allow the firm to make the capital funds more available for core functions such as research and development in the telecommunication industry. For example, Northern Telecom manufacture enterprise which is operating in 130 countries has outsourced its distribution service to Ryder Dedicated Logistic. The main reason for Northern Telecom to outsource its distribution function, it did not want to invest in non-core activities. (Yergin & Stanislaw 2000) The development and increasing implementation of outsourcing has not been without its problem. The cost escalation and lack of quality of service are two of the more frequent complaints from firms towards the third party, although contractors argue that these problems often stem from firm’s failure to be precise about what they want by outsourcing their distribution service. Clear objectives need to be set by and to achieve this high level of communication and understanding between firm and service provider must be established. (Sherman, Steingard & Fitzgibbons 2002) Cons Jobs loss The risk outsourcing is the impact of outsourcing on those currently responsible for management of the function is fundamental. If the service is outsourced, the management of the provision of the service from within the organization is radically changed from management of Ð ° function to management of the business relationship with Ð ° contractor. The lack of control posed by movement of this function outside of the organization is often seen as the greatest risk of outsourcing. Consequently, it needs to be cautiously planned and managed. In reality, the effect of outsourcing can simply be seen as Ð ° shift in focus from managing Ð ° function to managing Ð ° contractual relationship. Careful planning together with Ð ° contract written to provide for control measures such as performance monitoring, and good contract administration will minimize or negate any lack of control. (Gladwin 2002) Outsourcing now usually includes benefit transfers. Examples are transfers of staff, sale of existing equipment, and/or Ð ° transfer of existing contracts used in the provision of the service. It is common for specialist outsourcing companies to seek Ð ° transfer of existing staff to do the work. An organization can facilitate this process by allowing communication between staff and bidders about options for staff. Many staff views the opportunity to work with an organization that specializes in their field as valuable; others will prefer redeployment or simply Ð ° redundancy. (Gladwin 2002) Sometimes the sale, lease or sublicense of Ð ° site is also involved. It is therefore important that Ð ° complete asset valuation is undertaken as part of the process of defining an organization’s current service and preferred requirements. The organization must know what equipment and other physical property it has, including consumables, what contracts are currently used in the provision of the service and relevant details of those contracts. It is common for specialist outsourcing companies to seek Ð ° transfer of existing staff to do the work. An organization can facilitate this process by allowing communication between staff and bidders about options for staff. All these need to be considering when the company decides to outsource its distribution activities to the external agents. (Jepsen 2004) As noted, there are many advantages for companies who choose outsourcing as Ð ° means of satisfying their logistics need, but just as there are advantages there are also disadvantages. Outsourcing is based upon fundamental principles and, if those are applied at the outset of Ð ° relationship, the parties will most likely have an effective, successful relationship. But if the parties enter into an agreement that is not based on those principles, the result will be an unsatisfactory relationship and, probably, an early termination of the contract. (Karliner 2000)

The Bounty Trilogy essays

The Bounty Trilogy essays In 1932, Charles Nordhoff and James Norman Hall became best-selling authors with the publication of Mutiny on the Bounty. This story and its sequels are based upon the true story of mutiny and subsequent happenings on board an English naval vessel in the late 1700's. All of the accounts in this book have a historical basis but are pure fiction. The authors followed their successful first novel with the sequels,Men Against the Sea (1934) and Pitcairn's Island (1934). Mutiny on the Bounty gives the unforgettable historic account of the voyage of His Majesty's Ship Bounty in 1788 1789, and Fletcher Christian's mutiny against the captain of the Bounty Captain Bligh. Before the Bounty disappears into the South Pacific those who choose not to sail with Christian and his crew are left on Tahiti, where they enjoy a brief stay before being captured and returned to England for court martial. Men Against the Sea is the epic story of the nineteen loyal men who, with Captain Bligh at the helm, are set adrift in the Bounty's twenty three foot whaling launch. (p.303-305) To this day their 3600-mile voyage remains one of the greatest feats of courage and adventure on the open ocean. The third and final sensational book in this trilogy is, Pitcarin's Island, records the brave journey and fate of Christian, the mutineers, and a few Tahitians who find on the loneliest island in the Pacific Ocean. There they live out a tragedy of murder, betrayal vengeance, and drunkenness, leaving only one Englishman alive, Alexander Smith, to restore the peace, which he does by using the principles taught in the Bounty's bible.(p.685) These classic stories tell of exciting sea adventures, the pleasant and simple life of the pacific islands, and of romantic love stories between sailors and Tahitian girls. Many moral lessons are also taught in this book. And finally of power struggles in which good ultimately triumphs o ...

Write Sarahs account of her relationship with Billy Prior Essay Example

Write Sarahs account of her relationship with Billy Prior Essay Example Write Sarahs account of her relationship with Billy Prior Paper Write Sarahs account of her relationship with Billy Prior Paper Write Sarahs account of her relationship with Billy Prior. You should aim to create and authentic voice of Sarah, which builds on Barkers presentation of her character and captures aspects of the written chosen form, structure and language. This bloody train, how can it possibly take so long to get it movingAnd crowds! I just hate them! The constant crying of that baby just seems to irritate every nerve in my body, is it so difficult to satisfy a child, and keep it quiet!? This sickening feeling of being cramped up against bodies is beginning to make me feel as though I just walked back into that awfully retained hospital once again. And that revolting smell of body sweat, from the old man who was just inches away from, physical contact. Well. At least I managed, half suffocated and completely exhausted to spare myself a seat, squeezing me through the little space provided; I practically dragged myself into the nearest seat. Now having a space of my own after, finally catching my breath. Thankfully the trains finally moving, only realizing through the sudden knock of the track; and the clouds of black smoke that continuously belched into the sky. I sat surprisingly relieved, gazed out of the steamed window, searching for desperate need of help. Just as I felt the thought of Billy slip away from my mind; the depressed storm bellowed outside and I just couldnt help but think about our delightful adventurous day out, all the wonderful momentsThe beach, our own little trip up to the forest, and his sneaky venture up to my room. Ha, ha, he does make me laugh; showing his eagerness to climb up into the window, standing there pulling all the faces that you could possibly think of. Not realizing that I had laughed aloud and being stared at suspiciously by others that surrounded me. Yet I could not help restricting myself from the thought of Billys face, as he dragged himself up to my window; his cheeky face steadily modifying its color, putting that great smile back on my face. It was just like romeo and juliet. Except Romeo isnt such a War leaching person, its a shame really. When Billy and I met one another it made me feel like I actually exist in this world. He made me feel like I should appreciate myself. Hes such a polite, young gentle man. A bit forceful though, an I like it this way kind of man. He was ever so polite to me, hed given me a sense of sensitivity and warmth, and Ive never felt anything like it before. He made me feel secure, I felt like he had been another chance for me to put myself back on track; after what happened, I dont think I could accept another death in my life. But my attempts to persuade Mam didnt work. She couldnt accept the fact that I had found someone new in my life. I couldnt even convince her to say hello. It hadnt been such a good idea to have taken him to see Mam. Its not like she helped the situation anyway, that malicious woman! Theres nothing nothing thats she ever approves of me for. She just sat there goading him along like a bull! I really dont think that I could ever forgive her, not even if I tried! Who does she think she is!? She sits there with her cup of tea and rambles on about how theres no such thing as true love Judging him before shes even introduced to him, let alone knowing who he is! I knew it! I just knew that I shouldnt have taken him to see her! Yet he was so eager to see her, what must he think of me now? How could I be so selfish! I dont even know where he went; I just left him, my frustration just seeded through my veins, Just thinking how offensive Mam was, it just made me tremble all over the place. The fury in her eyes, her soft voice suddenly transformed to a shameful deepened tone. I couldnt bare to think how Prior must have felt. I feel ever so sorry for him. What must he be thinking? I continued contemplating about Billy, predicting how he must be so furious at me; whether he still wants me; what hell say to me when I see him. That is, if I see him. The train came to a sudden halt, only to continue this ghastly screeching sound as we approached yet another, wet, busy station; which predictably encouraged the baby to scream even louder. Its making my head ache, almost feeling although it was about to explode, into tiny little molecules. I was beginning to wonder whether Well. Can I actually handle the fact that Billy is ill? I mean. Well, Ive seen what hes like when he gets these horrifying nightmares. He cant control himself! His almost like another person. I dont think I could even possibly consider bringing my children up around something like that, and then theres his asthma attacks, he just doesnt know how to control it. Hes longing to get himself back to that godforsaken place to that pointless war out front. His illness is getting more severe by the day, and he just doesnt see it. I couldnt bear to handle the thought of bringing up his children while hes out there! Its suicideHe just doesnt understand it! He doesnt seem to appreciate what already has. When I come to think about it, maybe I shouldnt have been so harsh on Mam sometimes I understand why she was being so protective. I shouldnt have confronted her. Everything shes done for me, shes virtually saved my life. Keeping me inside all those nights away from them mean men. She was strict. Yes. Of cause, why wouldnt she be? But I see now. I see that I needed a mother like her, and that I took advantage of it all. I should be proud to have a mam like her. How do I know what true love is?Its not like Ive ever had the satisfaction of the true experience, is it?! Im just that typical, young, working class girl, living on her own, no children, no life, nothing! Just little,Sarah Lumb, the working class munition-ette worker! It isnt that bad is it? At least I dont go out wandering into a war, like young Billy wanting to get myself killed! Look at all them poor souls at Craiglockhart! Its dreadful to see so many, innocent, young men have half of their bodies blown to pieces! Just the thought of it makes we quiver. Its horrible. And yet, there you get people like these, sitting on the train; socializing, laughing along to pathetic, hideous jokes; its like lifes a fun, colorful game for them, strolling around like theres nothing happening! I just wish I could do something! Anything! I dont understand how life can still go on for these people, I know mine has long gone; the moment I left Billy. Ok. I know how silly it was of me to start rowing with Billy, but he brought it on himself, and seemed the right decision at the time. So I left, at that moment I felt his eyes follow me, as I left the house; I could see his shocked impression through the reflection of the mirror. I continued, not knowing where I was going. And here I am. I dont actually know where he is now, nor how hes going to get back. That is if he does decide to come back.

The History of the Compass and Other Magnetic Innovations

The History of the Compass and Other Magnetic Innovations A compass is an instrument containing a freely suspended magnetic element that displays the direction of the horizontal component of Earths magnetic field at the point of observation. Its been used to help people navigate for many centuries. Located in the same part of the public imagination as sextants and telescopes, its actually been in use for a lot longer than the sea voyages that discovered North America. The use of magnetism in inventions doesnt stop there, though; its found in everything from telecommunications equipment and motors to the food chain. Discovery Large deposits of magnetic oxides were found in the district of Magnesia in Asia Minor thousands of years ago; their location led to the mineral receiving the  name of magnetite (Fe3O4), which was nicknamed lodestone. In 1600,  William Gilbert published De Magnete, a paper on magnetism that details the use and properties of magnetite. Ferrites, or magnetic oxides, are stones that attract iron and other metals. These are natural magnets and are not inventions. However, the machines that we make with magnets are inventions. Magnetic Compass The magnetic compass is actually  an old Chinese invention, probably first made in China during the Qin dynasty (221–206 B.C.). Back then, the Chinese used lodestones (which align themselves in a north-south direction) to construct fortune-telling boards. Eventually, someone noticed that the lodestones were better at pointing out real directions, which led to the creation of the first compasses. The earliest compasses were designed on a square slab that had markings for the cardinal points and the constellations. The pointing needle was a spoon-shaped lodestone device with a handle that would always point south. Later on, magnetized needles were used as direction pointers instead of the spoon-shaped lodestones. These appeared in the eighth century A.D.- again in China- and between 850 and 1050. Compasses as Navigational Aids In the 11th century, compasses use as navigational devices on ships seemed to have become common. The magnetized-needle compasses used in navigation could be wet (in water), dry (on a pointed shaft), or suspended (on silk thread) and were used by voyagers, such as those traders who traveled to the Middle East, and were used by early navigators to locate the magnetic North Pole or pole star. Electromagnetism In 1819,  Hans Christian Oersted  reported that when an  electric current  in a wire was applied to a magnetic  compass  needle, the magnet was affected. This is called  electromagnetism. In 1825, British inventor William Sturgeon (1783–1850) displayed the power of the electromagnet by lifting nine pounds with a seven-ounce piece of iron wrapped with wires through which the current of a single-cell battery was sent. This device laid the foundation for large-scale  electronic communications, as it led to the invention of the telegraph. It also resulted in the invention of the electric motor.   Cow Magnets U.S. patent #3,005,458 is the  first patent  issued for a cow magnet. It was issued to Louis Paul Longo, the inventor of the Magnetrol Magnet, for the prevention of hardware disease in cows. If cows happen to consume scrap pieces of metal, such as nails, when theyre feeding, the foreign objects can cause internal damage to their digestive tract. Cow magnets keep the metal pieces confined to the cows first stomach, rather than traveling to the later stomachs or intestines, where the fragments can cause the most damage.

Answer the question from marketing point of view Essay

Answer the question from marketing point of view - Essay Example Faulty marketing strategy is what many consider as the core reason for its failure to draw the amount of customer it had targeted in the beginning. In such a situation the prowess of Apple's marketing strategy and the success of iPhone in getting a quantum hold over the market come into question. In marketing point of view, it can be conjectured that perhaps, Apple's strategy for iPhone in Europe and Asia has not been able to accomplish what it was supposed to. In my following statement I will discuss the merits and demerits of Apple's marketing strategy, where did they go wrong Their approach towards targeting Asian and European market is also a matter of concern now. The entire wireless industry awaited the advent of iPhone in the market. There was an unrestrained buzz concerning its grand arrival. Since Apple's iPhone is among the few other internet-connected multimedia phones it generated umpteen interests among the mobile users all over the world. One of the major reasons for such a craze about iPhone is its trendy, sleek and modish look. Adding to the outer appeal of the iPhone these smart phones are endowed with advanced features like 3rd generation wireless networking. Apple's iPhone has also been able get the attention of the gizmo geeks who are tempted by its ultra-modern features which include portable media player and visual voicemail. Those who love to flaunt advanced mobiles are easily attracted towards its multi-touch screen and a minimum hardware interface. Besides having an in-built memory of 8 GB the iPhones also have a large screen of 3.5 inches and a striking display. The mobile users and the lovers of modern gadgets were more inclined towards iPhones owing to their endless features that were not available in other mobile phones. There is no denial of the fact that Apple's iPhones were richly added with most advanced features and most of the mobile users were eagerly waiting for its advent. To many, iPhone is a wonderful innovation which offers internet services like, web browsing, and local Wi-Fi connectivity. People started to think of it's a wonder machine which is a major achievement by Apple Inc in revolutionizing wireless industry. Delicate look of the iPhones and their intelligent features combine to make them irresistible among the mobile phone users. Their craze is perhaps much because of the prospect of owning something stylish rather than the interest of using a complicated gadget. Merits and demerits of the strategies adopted by Apple in launching iPhone: The craze for Apple's iPhones is attributable to the excellent marketing strategies adopted by the company. It can also be inferred that since Apple Inc emphasizes on the significance of innovation people all over the world expected to see something unseen and use something which was not known before. The USP of the product was undoubtedly its unique features and endless number of convenient services within that smart phone. It is also to be accepted that the marketing team of Apple strove hard to market their product in a most plausible way. Apple Inc was prudent enough to adopt Price Skimming method in the initial stages of its marketing. This is a marketing strategy in which Apple deliberately overpriced its products without bringing it down. Its tactics has helped